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SAS strengthens spot in laying a bet market, connecting Beater Chandler with clients and improving buyer service

23 September 2008: Beater Chandler, one of the globe s leading laying a bet and laying a bet companies, has implemented SAS Promotion Mechanization software to improve its buyer service and increase buyer constancy through a more personalised service, whilst remaining true to its ethics of responsibility, candor and integrity.

SAS, the chief in production brains and analytics helps Beater Chandler identify and individually connect with new clients and retain existing ones. Using SAS, the corporation executes campaigns aimed at the individual, where highly targeted booty are offered, based on the buyer s personage preferences, reinforcing the corporation s trademark promise of a more personalised service.

Corporation chairman Beater Chandler, a respected symbol in the British bookmaking industry, states: With over 90 percent of our production online and the sheer numeral of our customers, it can be difficult to develop and maintain personal relationships. It is therefore imperative that we are able to understand and connect with each and every buyer and be able to serve them as best as we can. SAS gives us the brains to do just that.

SAS complete advertising solution, which provides a more analytical approach to advertising initiatives, helps Beater Chandler understand buyer behaviour, preferences and laying a bet patterns. The SAS clarification uses this brains to run automated and tailored advertising campaigns that enable Beater Chandler to improve its buyer service to personage customers.

SAS also enables Beater Chandler to discover vital trends in its production performance. With the right information delivered to all levels of the business, the corporation continually monitors organisational presentation to make faster and better fact-based decisions.

Ian Manocha, Organization Boss at SAS UK adds: The online laying a bet manufacturing is increasingly competitive. It is vital that laying a bet companies remain responsible, efficient, and buyer driven, whilst retaining a notoriously fickle customer-base. SAS enables Beater Chandler to truly understand how its clients interact with the company, leading to the most effective advertising possible.

SAS recently expanded its hoof marks in generosity and pursuit in which laying a bet acting a foundation role, by acquiring Dreams Revenue Optimisation and forming a new Income Optimisation Global Practice. The practice is led by Steve Pinchuk, who brings with him living of knowledge in the laying a bet market. Formerly Corporate Vice Head of Revenue Administration and Allocation at Harrah s, Pinchuk worked to integrate Harrah s first revenue running systems and practices with their world-renowned buyer connection programmes.



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